crafting an online presence.


Owlet aims to help more parents rest assured with their innovative smart sock, that monitors an infant's vitals, giving parents peace-of-mind. As a successful start-up, their following grew quickly, they knew keeping brand consistency and recognition is a huge part of keeping that growth moving in the right direction.

With a strong identity already created, the challenge became working inside the brand guidelines to continue to create compelling and exciting imagery.

Design work included graphics for various social accounts, infographic designs, and social ads (Facebook and Pinterest).

*Work was completed while employed by Friendemic.